Manager, Marketing Audiences

Job description

The Business Marketing Group (BMG) connects businesses with their customers across Meta platforms—including Facebook, Instagram, WhatsApp, and Messenger—to help them grow through solutions like pages, advertising, messaging, commerce, and more. Within BMG, the Global Marketing Delivery team builds and launches growth marketing campaigns, driving AI-led marketing automation and audience strategy. As we evolve toward an AI-first operating model, we are seeking an experienced leader to reimagine how Business Marketing Audiences and Analytics works at scale. This leader will own the vision and execution for transforming how growth marketing campaign targeting and analysis evolve with AI, while delivering on core KPIs. Responsibilities: Define and own the long-term strategy for AI-driven growth analytics, and audience management, building organizational alignment around it - Lead and develop a team of marketing analysts and operations specialists, raising the bar on technical rigor, execution quality, and team capability - Evolve how audiences are built, experiments are run, and performance is measured through automation, AI tools, and agentic workflows - Identify and build reusable, sc...