Associate Digital Marketing Director – Web Email

Job description

SUMMARY/JOB PURPOSE (Basic purpose of the job): The Associate Digital Marketing Director - Web Email will be a key member of the Exelixis digital marketing team. Reporting to Director of Digital Marketing, this position will be responsible for developing and ensuring execution of strategically aligned non personal tactics within web and email channels, partnering closely with teammates focused on media channels. This position involves planning and executing high-quality, timely, and impactful digital customer experiences through key channels, working closely with promo marketing, legal, regulatory, BI, and technology/CSAO partners. This role will also own creative brief development and business requirements gathering for external agencies and internal partners. The ideal candidate has a strong pharma marketing and digital background, with solid understanding of how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications. ESSENTIAL DUTIES/RESPONSIBILITIES: - Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalin...