Marketing Specialist - Paid Media

Job description

Role Impact: The Marketing Specialist - Paid Media will bring experience and passion to lead and build our paid media execution across social, digital and direct channels. This role is fundamental in connecting customers to CF through relevant, engaging content and data-driven communications across digital and physical touchpoints. Reporting to the Paid Media Manager, you will serve as the primary executor for all Digital Channels, including but not limited to (Paid Social: Meta & Instagram, TikTok, Pinterest, Google Search, YouTube etc.) while providing support for direct buys (Digital Out-of-Home, CTV, Audio, Local media etc.). Your focus will be on daily campaign management, execution, monitoring, optimization, and reporting of campaign performance across our 14 retail properties, ensuring that all digital communications are deployed accurately to maintain a positive perception of the CF brand and meet established KPIs. What you will deliver: - Execute end-to-end technical setup and launch for all Paid Social, Display, Video, Search & Direct campaigns. Manage the workflow for 14 retail property digital channels in both English and French, ensuring accurate tagging, naming conven...