Growth Marketing Manager

Job description

Description We’re building a category — and we need a marketer who treats growth like a case to be solved. You’ll own the full demand generation engine: strategy, execution, performance, and reporting. You’ll have the support of an agency partner, but this role is the internal driver — the one who knows the numbers cold, asks the uncomfortable questions, and never settles for “it’s performing okay.” This is a high-ownership, high-visibility role at a SaaS startup where your decisions show up in pipeline and revenue — not buried in a committee. Demand & Lead Generation: Design and scale multi-channel programs across paid, organic, email, and social to drive qualified pipeline. Own targets and be accountable to MQL, SQL, and pipeline contribution metrics. Prospect Journey Mapping & Campaign Planning Map the buyer journey across personas and stages to inform how campaigns are structured, sequenced, and measured. Translate journey insights into channel strategy, content needs, and conversion logic — ensuring every campaign reflects how real buyers actually move toward a decision. Channel Performance & Optimization: Dig into performance data with a detective’s discipline. Identify what’...