JobMesh

Director, Demand Generation

Recorded Future, Inc. · Boston, Massachusetts, US

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!...

Job description

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! Recorded Future is the world's largest threat intelligence company. We sell to enterprise security teams and government agencies globally, and our marketing organization is built around pipeline accountability across three functions: demand generation, field marketing, and partner marketing. The Director of Demand Generation owns the inbound and digital pipeline motion across our global markets. This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline contribution against quarterly and annual targets. - Please note this role requires working from the Recorded Future office in Boston, MA at least 3 days per week What You'll Do: - Own global demand generation strategy and execution across the full portfolio: campaigns, paid media, ABM, email and nurture, webinars, free tools, SEO and GEO, blog, content calendar, and inbound routing - Carry, track, and report on a marketing-sourced pipeline number to senior leadership, with visibility into cost per MQL, cost per opportunity, and pipeline percent...