Marketing Manager, Loyalty & Digital Experience

Job description

Additional Considerations (if any): At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other. Job Description: Job Title: Marketing Manager, Loyalty & Digital Experience Department: Marketing: FSLA: Exempt: General Function: The Marketing Manager is responsible for leading the marketing strategy, planning, and execution that drives awareness, enrollment, engagement, and long-term value from the company's loyalty program and digital experiences. This role serves as the primary marketing owner for loyalty — ensuring the program is clearly positioned, compellingly communicated, and fully integrated into enterprise marketing efforts. The Marketing Manager also supports the strategic marketing launch and ongoing promotion of new financial and customer-value products as they come to market. This role partners closely with product, technology, and channel teams but owns the marketing narrative, go-to-market planning, and performance outcomes. Core Competencies: Customer focused: Results oriented: Growth mindset: Professional: Reporting Re...