Customer Lifecycle Marketing Manager

Job description

About the Role As the Customer Lifecycle Marketing Manager for APAC , you will execute customer expansion, adoption, and engagement programs across the Asia Pacific region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the US Based Director, Customer Lifecycle Marketing , you will partner closely with APAC leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with regional nuance, ensuring APAC customers receive meaningful, timely, and data-driven engagement at every stage. Location - Hybrid remote in Sydney, Australia Preference/Priority will be given to candidates based in Sydney or those willing to relocate unassisted who are able to work in-office 3 days per week. What You’ll Be Doing APAC Expansion & Adoption Programs - Execute APAC-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals - Adapt global expansion and lifecycle stage frameworks to reflect APAC marke...