Senior Digital Analyst

Job description

Job Description Our client is seeking a Senior Digital Analyst to join the Product Analytics team for a long-term parental leave coverage assignment of approximately one year. This position plays a critical role in enhancing and optimizing digital customer experiences across web and mobile platforms, with a strong focus on e-commerce performance, retail media, customer journey analytics, and conversion optimization. The selected consultant will work closely with cross-functional product teams to support data-driven product development and business decision-making. The role requires strong analytical expertise, hands-on experience with digital analytics tools, and the ability to independently manage complex analytical tasks within a fast-paced environment. Key Responsibilities Lead conversion rate optimization (CRO) initiatives and analyze digital sales funnels within e-commerce platforms. Design, evaluate, and interpret A/B testing experiments from hypothesis creation through impact assessment and recommendations. Perform in-depth ad hoc analysis of digital user behavior across web and mobile applications. Analyze customer journeys across multiple platforms and identify opportuniti...