Senior PPC Specialist

Job description

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. Google Ads at Groupon operates at massive scale across international markets, with the US driving the majority of spend. The team manages the full ecosystem of campaigns - Search, Shopping, Performance Max, Things to Do, Hotel Ads, Demand Gen and DSA - so the challenge is no longer scale, but smarter scale. We’ve reached the point where manual optimization is no longer a competitive advantage - it’s a limitation. The real opportunity is building systems, automation and decision-making frameworks that allow the team to move faster, operate more efficiently and focus on the strategic levers that actually drive growth. Who you'll work with: You'll report to Jakub, Head of Performance Marketing, who owns both the SEM and Display teams. The team oper...