Category Lead - Core

Job description

Purpose of Role The Category Lead – Core drives profitable growth across existing and new business within Rehrig Pacific’s Logistics Solutions portfolio. This role combines category strategy leadership with direct commercial engagement , ensuring that market insights, pricing strategy, and product roadmaps translate into customer adoption, pounds, TP$ growth, and scalable businesses . The Category Lead serves as the voice of the market and the customer and acts as a commercial partner to Sales , especially in early-stage growth industries, new verticals, and complex solution opportunities. Areas of Accountabilities: Define and Prioritize Growth Opportunities: - Analyze markets, customers, competitors, and adjacent white space to support sales teams across both existing and new industries - Define Ideal Customer Profiles (ICPs) for both core-led expansion and new logo growth - Quantify opportunities with TAM, SAM, and SOM to prioritize investments and commercial focus Cross-Functional Accountabilities: - Align directly with Sales on priority growth opportunities, including customer meetings, value articulation, pilot design, and early-stage deal strategy. - Lead the conversion of pi...