Senior Manager, Brand Management, Stills, PL & Baltics

Job description

Job Description Summary: Role Purpose The Senior Manager, Brand Management – Poland & Baltics plays a key role in delivering high-quality brand activation and commercialization across all Coca Cola Company brands in the PL & Baltics cluster. As a brand agnostic Senior Manager, this role is responsible for localizing and implementing centrally developed brand strategies, campaigns, toolkits, and innovation to ensure strong consumer relevance and commercial performance in each market. This position requires a strong operator who can translate insights into activation plans, manage cross functional workflows, collaborate deeply with CCH bottler teams, and ensure that brand activity across Poland, Lithuania, Latvia, and Estonia is executed with excellence, consistency, and speed. Operating without central executional support, the Senior Manager must navigate complexity across different markets, channels, and consumer behaviors, all while ensuring alignment with central brand direction and local commercial priorities. What You’ll Do for Us: Brand Execution & Local Activation: Adapt centrally developed brand strategies, creative assets, IMX toolkits, and innovation into market relevant a...