KINESSO - Campaign Manager, Search
Mediabrands · Toronto, Ontario, CA
Position Summary The role of the Campaign Manager, Search is responsible for the overall campaign performance and execution. Their goal is to provide best in...
Job description
Position Summary The role of the Campaign Manager, Search is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance. Key Responsibilities: · Support the Account Management team with insights to inform request for proposals (RFPs), decks, proposals and planning recommendations. · Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services. · Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy. · Develop in-depth knowledge of the digital media industry. · Manage campaign set up and execution. · Monitor creative calendars and campaign budgeting. · Ensure consistency of ad specs/campaign objectives. · Ability to facilitate tagging and successfully manage direct response campaigns. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations. · Monitor the goals and key performance indicators (KPI’s) for a portfolio of cl...