Lead Marketing Advanced Analytics

Job description

The Lead Marketing Advanced Analytics role is responsible for driving advanced analytics initiatives focused on customer churn for DIRECTV Signature products. This position will leverage large-scale data analysis, predictive modeling, and business insights to identify churn drivers, optimize retention strategies, and support marketing decision-making. The role requires strong technical expertise in SQL, Databricks, and Python/R, along with the ability to translate complex analyses into actionable recommendations for business stakeholders. Here's what you’ll do: - Lead advanced analytics efforts to identify, quantify, and monitor churn drivers and survival trends for DIRECTV Signature products, delivering actionable insights to improve customer retention and lifetime value. - Partner with Marketing, Product, and Strategy teams to design and evaluate retention campaigns, customer treatment strategies, and performance measurement frameworks. - Analyze large, complex customer and behavioral datasets to uncover trends, measure marketing effectiveness, and support data-driven business decisions. - Present findings, recommendations, and business impacts clearly to cross-functional stakeho...