Director, Audience Insights

Job description

Job Title: Director, Audience Insights Location: Morristown, NJ: About the Job: Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve. We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. We pursue progress to make a real impact on millions of patients around the world. Overview: We are seeking a strategic Director, Audience Insights to join our US Insulins & Established Products Digital Marketing team. This role is pivotal in ensuring that the voice of our customers—both Healthcare Professionals (HCPs) and patients—is at the center of our digital marketing strategy and execution. You will lead efforts to capture, synthesize, and activate market research and behavioral data to inform compelling messaging, optimize digital marke...