Senior Manager, Brand Marketing

Job description

The Senior Manager, Brand Marketing, will support the development, execution, and optimization of TIAA Wealth Management's brand advertising initiatives across all channels. This role is responsible for elevating TIAA's brand presence, strengthening emotional connections with our audiences, and driving preference and consideration among current and prospective customers. The ideal candidate will bring solid expertise in brand building, creative excellence, media strategy, and data-driven decision making to help position TIAA as the trusted partner for financial well-being. Key Responsibilities and Duties: Strategic Ownership: - Execute comprehensive marketing/advertising strategies that align with business objectives, brand positioning, and customer acquisition goals - Partner with senior leadership and business line leaders to identify opportunities for brand growth and differentiation - Stay ahead of industry trends, competitive landscape, and emerging advertising technologies to inform strategic recommendations Campaign Development & Execution: - Support the development of integrated brand campaigns from concept through execution, ensuring creative excellence and strategic align...