Senior Retail Activation Manager, European Accounts

Job description

About us At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Europe sits at the heart of our global ambitions. To unlock what’s possible, we’re raising the bar in how we collaborate, operate, and connect with customers in every market. This role is key to making that ambition real. About the role: As our Senior Retail Activation Manager – European Accounts, you’ll drive best-in-class activation for one of Dyson’s most significant strategic retail partnerships in Europe. You’ll land pioneering initiatives across markets, translating commercial plans into consumer impact on the shop floor and online. Your work will ensure Dyson’s innovation stands out—whether it’s a flagship product launch or a unique campaign moment—where it matters most. What you’ll do: - Co-create and deliver the seasonal and annual marketing activation plans with your retailer partner—landing Dyson’s global strategy, tailored for local success. - Steer joint business planning sessions with retail partners, building expert-to-expert working relationships that push standards, relevance, and results. - Coordinate execution across indire...