Vice President, Commercial Enablement
CTI · Raleigh, North Carolina, US
Reporting to the Chief Commercial Officer (CCO), the Vice President of Commercial Enablement drives the execution of CTI’s commercial strategy.
Job description
Reporting to the Chief Commercial Officer (CCO), the Vice President of Commercial Enablement drives the execution of CTI’s commercial strategy. The role focuses on strengthening top‑of‑funnel activity, increasing qualified RFP volume, and ensuring that high‑value therapeutic content and sales campaigns align with the CCO’s vision and the organization’s growth priorities. The VP oversees Inside Sales, Proposal Writing, and content operations with subject matter experts (SMEs). This includes designing scalable, multi‑channel sales campaigns, improving the use of sales enablement technology, and maximizing ROI from conferences and events. The VP partners closely with Marketing to ensure targeted campaigns are deployed through the right channels and supported with consistent messaging. Success in this role requires strong collaboration across Marketing, SMEs, Sales, and executive leadership to ensure commercial initiatives are aligned, coordinated, and impactful across the organization. What you'll do: - Commercial & Top-of-Funnel Strategy - Partner with the CCO to translate the commercial strategy into clear, actionable top-of-funnel plans focused on RFP volume and revenue growth. - D...