Tactical Media Planner

Job description

Agency: Havas (Havas Tribu) Job Description: The Junior Strategist/Junior Planner has a strong understanding of multi-platform and take an active role in all aspects of projects—identifying brand’s issues, running the competitive benchmark, forming the recommendation, building the architecture of programs, defining the drivers of performance and the KPI’s framework.The Junior Strategist/Junior Planner support designing of strategies that combine the reach of diverse media, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results. Quant, Qual, Ethno, Man on the street. - Enthusiastically work across multiple brands and new business. - Builds a comprehensive understanding and successful application of secondary research tools. - Helps build, produces and manages all planning projects, materials and workshops. - Conducts research to help identify insights and understand category, brands, and target; proactively shares key learnings with department and agency. - Works with planners to set-up research projects and help manage intelligen...