Marketing Specialist

Job description

Description This is a multi-faceted position that will work with a variety of departments in providing marketing and related sale support activities. Duties/Responsibilities: - None. - Develop and maintain corporate image via print and web-based materials. - Develop and maintain web-based customer newsletter, social media outlets. - Assist in creating employee newsletter. - Maintain database of media contacts. - Prepare and disseminate press releases. - Select and assist in the development of corporate attire and promotional items. - Work on finding new markets and expanding existing markets. - Work with ParkerStore managers and outside sales personnel in developing marketing ideas that are fiscally sound. - Work with manufacturers/vendors to increase awareness and sales through joint promotions. - Create and send "new customer packets" to new clients that highlight company capabilities. - Track new customers' growth. - Maintain customer contact database with new and existing customers for mailing lists and promotional purposes. - Attending and planning tradeshows. Track attendance and follow-up on leads. - Coordinate special events such as meetings, speaking engagements, seminars,...