Support Specialist Go to Market

Job description

The Marketing Campaign Planning Specialist is a highly empowered operator who serves as the engine behind Caesars Digital’s go‑to‑market process. This role is intentionally designed for a strong self‑starter—someone who punches above their weight, takes ownership, anticipates needs, and drives forward momentum across complex, fast‑moving campaigns. Campaign & GTM Specialist: - Maintain the centralized GTM calendar across major campaigns, promotions, launches, and state activations. - Drive campaign milestones, deadlines, deliverables, and cross functional handoffs with a high level of autonomy. - Partner with Channel Leads (Paid Media, Affiliate, SEO, Organic Social, CRM/Lifecycle) to confirm readiness for every campaign. - Proactively ensure channel teams have finalized briefs, targeting guidance, final creative, offer details, and audience definitions needed to activate. - Identify risks, blockers, and misalignments early—and escalate with recommended solutions. CrossFunctional Communication & Alignment: Lead preparation for cross functional campaign meetings, including agendas, action logs, and follow through. - Serve as the operational connective tissue between Creative, Media,...