Senior Business and Marketing Data Scientist

Job description

Minimum qualifications: - Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience. - 4 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis. - Experience with statistical programming in experimental design and data validation. - Experience managing end-to-end brand measurement frameworks, including brand lift studies, Marketing Mix Modeling (MMM), or Multi-Touch Attribution (MTA) Preferred qualifications: - 8 years of experience delivering marketing analytics, marketing mix modeling, geo experiments, meta analysis, audience segmentation and propensity modeling. - Experience working in root cause analysis to ensure that problems are solved at both a tactical and strategic level. - Experiences with experimental design and supervised/unsupervised machine learning approaches for both regression and classification tasks. - Understanding of Bayesian approaches and modeling frameworks and applied knowledge of R or Python for statistical analysis and SQL including end-to-end automation of analytics pipelines and workflows. - Abil...