Marketing Performance Analyst (m/w/d)

Job description

Purpose of the Job Support market research by gathering and analyzing market data and trends as well as sales data. Role Summary: As our new Marketing Performance Analyst (m/w/d), you lead integrated analytics and reporting, enabling smarter investment decisions and measurable business impact. You act as a key interface between Marketing, CRM, Sales, and IT, ensuring transparency, consistency, and continuous optimization across all channels and markets. We want you to: - Define, track, and monitor marketing KPIs across brand, media, digital, CRM, and performance marketing activities - Deliver integrated performance reporting and generate actionable insights to optimize campaigns and media investments - Ensure high data quality, consistent tracking, and standardized reporting across European markets - Translate complex data into clear recommendations and compelling stories for senior stakeholders - Build and align processes between HQ and markets to improve transparency, efficiency, and performance - Coordinate reporting and analytics alignment with Global HQ - Conduct deep-dive analyses across the full funnel, including customer journeys, conversion, and channel effectiveness - Col...