Digital Campaign Specialist

Job description

Overview We are seeking a highly skilled Digital Campaign Specialist to join our marketing team. This individual will take ownership of our digital marketing and campaigns for North America, with a focus on HubSpot, email marketing, and digital advertising. The ideal candidate is both strategic and hands-on, capable of designing, executing, and optimizing campaigns that drive engagement, lead generation, and pipeline growth across North America. Primary Location: ​Across Canada or USA​ Work Model: ​ Remote: Employment Type: ​Permanent Full-Time​: Vacancy Status: ​Backfill​: Compensation Range: $60,000 - $80,000: RESPONSIBILITIES: - HubSpot Support - Design and manage workflows, automation, and campaign reporting - Ensure data integrity, segmentation, and lead lifecycle management within HubSpot - Training and support for the rest of the marketing team on HubSpot workflows, emails, and campaigns - Email & Workflow Marketing - Develop and execute targeted email campaigns, newsletters, and nurture sequences - Create event workflows, including pre-event promotions, registration nurture, and post-event follow-up - A/B test subject lines, content, and CTAs to optimize performance - Campa...