Manager, Integrated Marketing

Job description

We’re looking for an ambitious, data-driven Manager, Integrated Marketing to join our team. You’ll own the development and execution of multi-channel B2B marketing strategies that drive awareness, engagement, and pipeline growth. Working closely with Product, Sales, and Sales Enablement, you will bring go-to-market strategies to life and position Verisk solutions for success in a competitive, fast-evolving market. You bring a customer-centric mindset, a bias for action, and a proven track record of translating market insights into integrated campaigns that deliver measurable results. You are comfortable working across functions, influencing without direct authority, and managing direct reports alongside multiple priorities in a hybrid, fast-paced environment. Market & Competitive Intelligence – Gather, analyze, and apply data on market trends, customer behaviors, and competitors to guide strategic decisions. Conduct competitive analysis to inform integrated positioning, messaging, and campaign strategy. Identify and respond to emerging trends, technological advances, and shifts in customer behavior. Marketing Strategy & Planning – Develop comprehensive multi-channel marketing strat...