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Employee Benefits Marketing and Proposal Leader

Houchens Insurance Group · Bowling Green, Kentucky, US

Description Summary The Employee Benefits Marketing and Proposal Leader is responsible for directing the full marketing and proposal strategy for the firm’s...

Job description

Description Summary: The Employee Benefits Marketing and Proposal Leader is responsible for directing the full marketing and proposal strategy for the firm’s employee benefits clients. This role focuses exclusively on marketing employee benefit plans to insurance carriers—including medical, pharmacy, dental, vision, life, disability, and voluntary benefits—to secure the most competitive rates, coverage options, and contractual terms for clients of all sizes. This leader also oversees the proposal development function, ensuring the firm delivers accurate and timely RFP responses and renewal proposals that reflect client needs, market conditions, and the firm’s service capabilities. 30% Employee Benefits Plan and Marketing 30% Leadership 20% Analytics & Market Insights 20% Team Leadership & Collaboration - Market employee benefit plans to carriers and vendor partners for new business and renewals. - Develop marketing strategies based on client objectives, claims experience, demographics, and funding arrangements. - Prepare and distribute complete, accurate marketing submissions to carriers; manage all follow-up and data requests. - Evaluate carrier proposals, negotiate rates and term...