Senior Manager, Retail Media

Job description

The Role Join the Bacardi team at OMD EMEA , where Global Strategy, Client Leadership, and European Activation teams sit together across Programmatic, Social, Search, and Retail Media. This integrated structure creates a collaborative, high-performing environment with excellent opportunities for growth and cross-channel learning. As part of the Retail Media team, you will lead campaign outputs across key European markets, helping drive one of Bacardi’s fastest-growing channels as retailers become a major off-trade sales driver. The focus of the role is delivering incremental sales growth through closed-loop attribution and innovative Retail Media strategies. You will work across leading Bacardi brands including Bacardi , Martini , Patrón , St‑Germain , Bombay Sapphire , and Dewar's , partnering with major retailers and quick commerce platforms including Tesco , Carrefour , Sainsbury's , Kaufland , Intermarché , Deliveroo , Uber , and Glovo . Campaigns are activated through platforms including Criteo, Citrus, DSPs, and Meta across markets including the UK, Italy, France, Spain, and Germany, offering strong European exposure and opportunities to innovate from a central London hub. Ab...