CVM Channel Evolution Strategy Senior Specialist

Job description

Location: Milano Function/Brand: Sisal Italy: About us: Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market. Overview: As a Channel Evolution Senior Specialist , you will play a relevant role within the Customer Value Management team at Sisal Italy, working as part of the Channel Evolution Team. You will be responsible for executing the touchpoint evolution strategy by assisting in feature development and prioritization, monitoring touchpoints’ performance and gathering user feedback to contribute to ongoing improvements, with the aim of enhancing player engagement, loyalty, and lifetime value. In this role, you will leverage behavioral data and identify market trends and opportunities of user experience opportunities. What you’ll do: Execute online touchpoint strategy aligned with business goals and strategic vision Support prioritizing activities based on business value, user impact and technical...