Marketing Specialist

Job description

Overview The Marketing Specialist supports the planning, execution, and optimization of multi-channel marketing initiatives that drive lead generation, customer engagement, and revenue growth. This role is responsible for coordinating segment campaign activities across departments and guiding the development of content and assets that align with brand and business goals. The Marketing Specialist collaborates closely with the Marketing Business Partner and cross-functional teams-including but not limited to Marketing Services, Sales, Product, Engineering, external vendors-to ensure campaigns are delivered on time, on budget, and at a consistently high standard of quality. Responsibilities: Campaign Support & Execution: - Support the MBP in building and executing integrated campaigns across channels (email, web, social, digital etc). - Assist with initiatives including but not limited to: - New product/feature launches and go-to-market rollouts - Upsell and cross-sell initiatives - Customer communications and engagement campaigns - Sales enablement tools including spec sheets - Social media and digital campaigns - Tradeshows/events and other business needs - Project ownership as need...