Senior Marketing Analyst
Plymouth Rock Assurance · Woodbridge, New Jersey, US
This role provides analytical support to the Independent Agent Channel Marketing Department. The individual will design, develop, and maintain reporting, per...
Job description
This role provides analytical support to the Independent Agent Channel Marketing Department. The individual will design, develop, and maintain reporting, perform data analysis, and deliver actionable insights to drive business performance and growth. Key Responsibilities: Marketing Agency Distribution & Field Operations Support - Support the Revenue Operations Manager in KPI tracking, reporting, and performance oversight - Analyze quoting and sales trends across agents to identify risks, gaps, and growth opportunities - Monitor and assess the competitive landscape, including agency compensation structures (base commission, profit sharing, and new business incentives) - Recommend and help implement enhancements to agent incentive programs - Leverage AI and analytical tools to evaluate state-level and individual agent performance, and propose data-driven improvements Comparative Rater Strategy: - Evaluate comparative rater vendors, including agent adoption, and recommend optimal configurations (e.g., questions, mappings, defaults) - Analyze vendor workflow changes and recommend appropriate company responses - Design and execute A/B testing to optimize quote flow and user experience -...