Content Activation & Omnichannel Orchestration Manager

Job description

Job Description Summary #LI-Hybrid Location: Bucharest, Romania The Content Activation and Omnichannel Orchestration Lead serves as the domain lead within the Customer Excellence pillar, ensuring that approved content is activation-ready and orchestrated consistently across field and digital channels. The role defines and owns local standards, processes, and ways of working for content activation, tagging, and omnichannel orchestration, enabling Commercial, Value & Access, and Communications & Patient Advocacy teams to deliver coherent customer journeys and measurable business impact Job Description: Key responsibilities: Define, maintain, and govern end-to-end standards and processes for content readiness and activation across promotional and non-promotional content, from global receipt to local activation-ready status. Ensure content developed by Therapeutic Areas, Value & Access, and Communications & Patient Advocacy is compliant, high quality, and prepared for activation on field and digital platforms such as CRM, iCVA, and marketing automation tools. Clarify and orchestrate responsibilities between Execution Excellence Customer Excellence, brand teams, and functional owners to...