Director, Brand Communications

Job description

Job Description Summary: Role Purpose The Director, Brand Communications is responsible for delivering high impact brand communications that strengthen consumer relevance, build brand love, and support business growth across Europe. The role focuses on the development of Brand PR strategies ensuring actionable, earned-first ideas are seamlessly integrated into the E2E framework , embedded in consumer insights, whilst also reinforcing key corporate reputation priorities . Operating in close partnership with m arketing counterparts at a central level , as well as market teams, bottlers, and global colleagues, this role ensures consistent messaging, high quality campaign delivery, and effective storytelling that brings brand strategies to life. It also manages agency partners, tracks performance, and embeds best practices to elevate the quality and effectiveness of communications across the system. Key Responsibilities: Brand Communications Execution: Develop and deliver brand PR plans for Europe across our portfolio of iconic brands : i Working in close collaboration with Marketing and fully i ntegrated into the E2E campaign framework Bringing brand stories to life in culturally-rele...