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Manager, Global Brand Communications (Golf)

adidas · Carlsbad, California, US

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our brand and marketing teams bring product stories to life by creating...

Job description

POSITION OVERVIEW: At adidas, we never launch a product unless we consider it perfect. Our brand and marketing teams bring product stories to life by creating meaningful connections with athletes and consumers around the world. As Manager, Global Brand Communications (Golf), you will play a critical role in translating seasonal strategies into impactful global campaigns that elevate the adidas Golf brand across all markets and channels. This role drives business impact by ensuring that global campaigns, collaborations, and product launches are executed with consistency, clarity, and excellence. You will lead the planning and operational delivery of consumer facing campaigns, aligning creative direction, cross functional teams, and market needs to build demand and strengthen brand equity. You will collaborate closely with global and regional stakeholders across creative, digital, PR, social, retail, and product teams to deliver integrated storytelling. Your leadership will ensure global to market alignment, enable scalable activation, and support data driven decision making that enhances campaign effectiveness and consumer engagement. KEY RESPONSIBILITIES: Campaign Planning: Lead gl...