Brand Strategist

Job description

Vanguard’s Global Brand team is responsible for defining and telling Vanguard’s story in ways that set us apart and inspire action. We’re currently look for a Senior Brand Strategist to join the Brand Strategy & Insights team. This person will lead strategic planning and messaging for enterprise-wide brand marketing campaigns and high-impact initiatives, as well as contribute heavily to the knowledge and insights platforms created within the Brand Strategy & Insights team. We’re looking for someone who will contribute to our culture of creative excellence and effectiveness, through deeper understanding of our target audiences, cohesive analysis of our competitive landscape, a passion for bringing new ideas to life across all lines of business. This person will be a part of the team that strengthens and evolves Vanguard’s brand in the industry, through consistent objectives, focused messaging, and inspirational creative briefs. In this role, you will: Lead brand and marketing strategy for priority initiatives, owning problem definition through execution of a creative brief, ensuring work delivers against brand and business objectives. Partnering with integrated marketing teams inclu...