Social Media Specialist

Job description

JAG Physical Therapy is hiring a creative and strategic Social Media Specialist to support the online presence of our growing physical therapy organization. This role will focus on educating the community, showcasing patient success stories, supporting clinic growth, and building trust in our brand across digital platforms. The ideal candidate understands how to turn healthcare topics into engaging, easy-to-understand content while maintaining professionalism, compliance, and a strong brand voice. Key Responsibilities: Content Creation & Strategy: - Develop and execute social media strategy that supports patient growth, brand awareness, and community engagement - Create educational content about physical therapy, injury prevention, mobility, wellness, and recovery - Capture and edit short-form video (reels, TikToks, YouTube Shorts) inside clinic locations - Set up social campaigns and targeted post boosting - Highlight patient testimonials (HIPAA-compliant), therapist spotlights, and clinic culture - Write clear, engaging captions that make healthcare topics relatable and easy to understand - Design carousels and social flyers - Utilize ai-tools to help speed up workflow and expand...