Demand Generation Manager

Job description

About the Role: We’re hiring a Demand Generation Manager to drive new business pipeline and revenue growth at Sendoso. In this role, you’ll be responsible for supporting full-funnel demand generation strategies across SEO/AEO, social, paid media, website, direct mail, and more. Success in this role is defined by your ability to scale high-quality pipeline, optimize for conversion, and maximize the efficiency of our marketing spend. What you’ll do: - Plan and Execute Full-Funnel Campaigns: Work autonomously to develop and launch end-to-end demand generation programs that capture and convert new business. - Modern Search & Content Strategy: Drive organic growth by optimizing for traditional SEO and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Sendoso remains highly visible. - Ongoing Channel Optimization: Continuously audit and improve organic and paid channels, email nurture sequences, and on-site conversion paths to reduce friction and increase lead quality. - Data-Driven Performance: Analyze full-funnel data to improve engagement and conversion rates, leveraging tools like Salesforce and Dreamdata, to report on ROI and pipeline impac...