Product Marketing Manager
AcuityMD · Boston, Massachusetts, US
Product Marketing Manager AcuityMD is a technology company that connects software and data to help MedTech companies of all sizes transform how they bring th...
Job description
Product Marketing Manager AcuityMD is a technology company that connects software and data to help MedTech companies of all sizes transform how they bring their products to market. Each year, the FDA approves ~6,000 new medical devices. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices into the hands of the healthcare providers who need them to improve patient care. We’re backed by Benchmark, Redpoint, and Ajax Health, and we’re on a mission to accelerate the adoption of cutting-edge medical technologies. As a Product Marketing Manager, you will be responsible for driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. You will have a deep understanding of the industry, our buyers, and the c...