Senior Digital Analyst

Job description

Compensation Range: Annual Salary: $62,579.00 - $84,480.00 Position Summary: The Senior Digital Analyst is responsible for end-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys. This role ensures data accuracy and delivers actionable insights across websites, user journeys, and campaign performance. Partnering closely with UX, Marketing, Enrollment, and Web Development teams, this role connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and lead outcomes. Essential Functions: UX, Digital Product & Full-Funnel Analytics Own end-to-end analysis across websites, digital products, campaigns, and user journeys Tracking, Data Integrity & Measurement Strategy Own implementation and governance of tracking and measurement frameworks Performance Reporting, Insights & AI Enablement Drive reporting, insights generation, and performance optimization across UX, product, and campaigns - Analyze user behavior, engagement, and drop-offs across all pages and experiences - Deliver full-funnel visibility from campaign entry through conversion and lead/enrollment outcomes - Connect campa...