Director, Ford Racing Go-To-Market

Job description

The Ford Racing Go-To-Market Director will own the co-creation and execution of an integrated go-to-market strategy for the Ford Racing brand in partnership with cross-functional teams, the Ford Dealer network, and key external partners. This role will establish a new framework that unifies all major Ford Racing brand touchpoints — from driving experiences and live events to retail, digital, and immersive brand experiences — into a cohesive ecosystem designed to bring the Ford Racing brand to life for enthusiast customers. The ecosystem will engage audiences across the full spectrum of fandom, from dedicated racers to consumers who simply aspire to the culture, energy, and lifestyle of racing. What you’ll do…: Successful candidates will be able to balance contributing to multiple topics simultaneously with support from the Go-To-Market team and beyond. Topics may range from driving experiences, travel adventures, product reveals, partner brand activations, brand events, digital racing, and much more. Y ou'll Have... You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we enc...