Communications Specialist - Digital Learning - UTK

Job description

The Communications Specialist leads the strategy, design, and execution of email and SMS campaigns within the Digital Learning customer relationship management (CRM) systems. This role is highly email-build centric, responsible for coding, designing, testing, and deploying dynamic, data-driven communications that support student acquisition, engagement, and conversion through to graduation. Digital Assets: Lead the design and build development and execution of email and SMS-centric marketing and retention automation tactics, including triggered communication campaigns, behavioral targeting, omni-channel sequencing, and integrated advertising tactics to drive acquisition and conversion.. Architect, design, and optimize automated customer journeys within the CRMs and marketing automation platforms, leveraging advanced segmentation, personalization logic, dynamic content, and lifecycle mapping to improve engagement across all audience segments using UX and design best practices through accessible email templates. Design, code, and deploy responsive, mobile-first HTML email campaigns. Build modular, reusable templates using a combination of hand-coded HTML/CSS and email builder tools;...