Senior Manager, Marketing Planning And Strategy- Member Engagement

Job description

Position Summary... Sam’s Club is seeking a strategic, performance-driven marketing leader to own the marketing strategy and execution supporting member retention, engagement, and loyalty. This role is responsible for developing and leading omni-channel marketing programs that deepen member engagement, increase adoption of high-value actions and loyalty programs, and drive measurable impact across the membership lifecycle. You will translate membership goals into targeted marketing strategies and campaigns that influence behavior at critical moments — from onboarding through renewal. This position partners closely with Membership, Marketing Intelligence, Product, and cross-functional marketing teams to ensure alignment, performance rigor, and measurable business impact. What you'll do... What You’ll Do Lead Retention & Engagement Marketing Strategy · Develop and execute omni-channel marketing strategies to improve member engagement, frequency, high-value action adoption, credit and loyalty program adoption, and renewal rates. · Design lifecycle marketing plans that influence behavior across onboarding, mid-cycle engagement, pre-renewal, upgrade and credit consideration, and lapsed...