Specialist, Performance Marketing
Sleep Country Canada · Toronto, Ontario, CA
The Social Media Performance Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns—particularly across Meta plat...
Job description
The Social Media Performance Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns—particularly across Meta platforms (Facebook, Instagram), TikTok, Pinterest, Reddit—to drive brand awareness, engagement, and conversions. This role also manages multi-channel performance marketing initiatives, leveraging data and analytics to maximize ROI and support business goals. In this role you will: - Plan, execute, and manage paid campaigns across social media platforms (Facebook, Instagram) and other digital channels (TikTok, Pinterest, Reddit, etc.). - Develop audience targeting and bidding strategies to reach and convert prospects and existing users. - Monitor and analyze campaign performance metrics, optimizing for conversion rate, cost efficiency, and overall ROI. - Conduct experiment testing on ad creatives, copy, and landing pages to improve performance. - Collaborate with creative and content teams to develop engaging ad content that aligns with brand messaging. - Prepare regular performance reports and provide actionable insights for continuous improvement. - Manage campaign budgets and ensure efficient allocation of ad spend. - Stay updat...