Director, Marketing

Job description

Shack Shine is in the midst of a bold transformation. We are moving from a company that performs one-time exterior cleaning to a technology-enabled powerhouse that cares for the whole home through proactive memberships. We’ve already pioneered the "house detailing" category; now, we need a high-impact Marketing Director to lead the charge in turning transactional customers into lifelong members and empowering our Franchise Partners to scale their businesses. You will own the full marketing funnel, building a digital-first experience that makes recurring home care a "no-brainer" for our customers. You are the strategic partner to our Franchise Partners, providing them with a "Winning Recipe" for marketing that drives profit, not just noise. 📢 WHAT PEOPLE SAY ABOUT YOU: - The Franchise Champion: You are a natural collaborator who views Franchise Partners as strategic business partners. You enjoy coaching and influencing others to ensure marketing investments align with long-term growth goals. - The LTV Visionary: You don't just chase leads; you are obsessed with Customer Lifetime Value. You have a proven track record of successfully transitioning brands from transactional sales to th...