DTC Performance & Growth Manager
Blueair · New York City, New York, US
Blueair, as part of Unilever, is a rapidly growing global brand with consumer health at its core. We believe that no matter where you live, your lifestyle, o...
Job description
Blueair, as part of Unilever, is a rapidly growing global brand with consumer health at its core. We believe that no matter where you live, your lifestyle, or your specific health needs, air health is vital to your wellbeing. Over the last 30 years, Blueair has built a team of creative thinkers, health enthusiasts, and innovators who are passionate about our impactful products. We are seeking to add to our entrepreneurial and dynamic culture with a DTC Performance & Growth Manager. Position Description: The DTC Performance & Growth Manager plays a critical role in accelerating Blueair’s direct-to-consumer growth by driving a holistic, full-funnel media strategy that balances efficient acquisition with brand building and long-term customer value. This role will partner with cross-functional teams and agency partners to drive business impact through performance marketing channels including search, display, paid social, podcasts, CTV, affiliate, and emerging commerce platforms such as TikTok Shop. Success in this role requires both hands-on platform expertise and strong strategic thinking, enabling the development of integrated media strategies that drive awareness, consideration, acq...