Digital Content Management Manager for Consumer Products

Job description

The Digital Content Manager role is a leader within the Digital Content & Experience Strategy team, responsible for defining and overseeing the multi-channel content strategy supporting the Consumer bank businesses including, Student, Checking, Credit Card, Deposits, Convenience, Mortgage and Home Lending. This role ensures a consistent, differentiated, and credible voice across channels, one that strengthens brand authority, drives engagement, and supports business growth. Reporting to the Vice President, Head of Enterprise Content, this person sets the overarching content strategy for these businesses and leads a team of content strategists to translate complex financial insights into compelling, audience centric thought leadership that drive discoverability and earns trust. The ideal candidate brings deep expertise across content strategy, social media, podcasting, webinars, video, and digital marketing to help partner teams deliver distinctive and relevant content experiences that drive action. Success will be measured through a balanced set of KPIs, including upper funnel awareness, mid-funnel engagement, and conversion. This role works closely with peers across marketing and...