Product Brand Awareness Marketing Manager

Job description

Who are we? At Finastra, we’re a global leader in financial services software, dedicated to expanding access to financial services and shaping what’s next for the industry. Our technology powers mission‑critical solutions across Lending, Payments and Universal Banking, supporting over 7,000 customers, including 80% of the world’s top 50 banks, in more than 110 countries. What will you contribute?: The Product Brand Awareness Marketing Manager – Payments is a strategic, execution-focused role that blends Product Marketing expertise with a dedicated focus on brand awareness campaigns . This role is responsible for shaping and executing a clear brand vision for Finastra’s Payments product portfolio , ensuring consistent, differentiated, and compelling market presence. You will drive targeted brand awareness initiatives that strengthen Finastra’s position in the payments market, improve product visibility, and clearly communicate value to financial institutions, partners, and influencers. The role is highly data-driven, with a strong emphasis on tracking performance, delivering actionable insights, and measuring brand impact across markets. Responsibilities & Deliverables: Brand Awaren...