Director, Planning

Job description

Position Overview As Director, Planning you are designing the blueprint for cultural ideas to spread through communications planning excellence, integration and growth performance on your clients and brands. In your role you are translating the communications strategy into the actionable idea platform (in junction with creative partners) that will deliver behavioral change at all connection points. Creating innovative connections that grow brands is a passion for you. You will partner with the Strategy team on the planning architecture and utilize your experience & skills to manage the design of fully integrated communications plans across owned, earned, and paid connections. You work closely with the analytics leads to identify appropriate audience and data strategies to unlock growth. You lead the relationship with SBUs and client agencies roster throughout the design stages and work with the Partnerships team in evaluating & selecting the right partners, and appropriate spends across the Planning & Design blueprint. Responsibilities: - Oversee client education program around Media Planning relevant marketplace trends. - Present the Planning ideas and recommendations to the clien...