Director, Product Marketing & Go-to-Market

Job description

Job DetailsJob Location: Flowco Corporate - Houston, TX 77056Key Responsibilities: Develop product and solution positioning frameworks across Flowco's portfolio. Define target audiences, buyer/user needs, customer pain points, value propositions, differentiators, proof points, and product narratives. Translate technical product information into clear, customer-focused messaging for marketing, sales, and internal teams. Build messaging architecture that supports campaigns, sales materials, website content, trade shows, customer presentations, and product education. Ensure product messaging is consistent, accurate, differentiated, and aligned with Flowco's broader portfolio strategy. Own product-focused go-to-market strategy for priority products, services, launches, and portfolio initiatives. Develop GTM briefs that define audience, positioning, key messages, customer problems, competitive context, required assets, internal readiness needs, and success measures. Identify how products and solutions should be packaged, prioritized, and activated across marketing and sales channels. Support launch readiness for new products, acquired capabilities, expanded service lines, and under-mark...