Retail Marketing Specialist

Job description

Own and deliver a seamless omni-channel guest journey by leading merchandising strategy, POP execution, and go-to-market delivery across KFC Canada’s marketing calendar. This role drives cross-functional alignment, leverages insights and testing to optimize performance, and ensures consistent, high-impact execution across all channels and restaurants. Education/Certifications: University degree in Marketing or Business and a minimum of three years’ experience in Marketing and/or advertising with a leading retailer, QSR or packaged goods organization/ agency in the restaurant industry. Experience: - Own the design and delivery of a modern, end-to-end guest journey leading an omni-channel merchandising strategy aligned to annual marketing priorities and brand calendars. - Lead planning and execution of all point-of-purchase (POP) programs across KFC restaurants, partnering with internal teams and external vendors to ensure flawless in-market execution while driving cost efficiencies through a national POP audit framework. - Serve as the go-to-market owner for calendar execution, leading Brand Builder forums and managing window deliverables such as PAF, POS and related executional req...