Senior Director - Product Management

Job description

Essential Functions Performed by the Position - Owns the commercial health of the below areas by monitoring financial performance, market trends, key metrics, and by driving actions to deliver profitable, growth: - Product - Micro Optic, OVD’s & NXT Security Features - Government Solutions (Revenue & ID) - Brand & Licensing - Specification & GTM Leadership - Leads market discovery, competitive analysis, and customer validation to define current and future product and service requirements. - Shapes and executes the strategic product roadmap through ongoing engagement with customers, sales, engineering, and other internal stakeholders. - Defines and prioritizes customer segments, buyer/user personas, pricing models, and go‑to‑market strategies to accelerate revenue growth. - Drives full product lifecycle management—from concept and MVP/Beta testing through development, launch, adoption, and ongoing optimization. - Serves as the product evangelist to marketing, sales, services, and leadership, ensuring alignment around product vision, value proposition, and best practices. - Conducts win/loss analysis and competitive assessments, creating tools such as battle cards to strengthen comme...