Director, Social Media & Content

Job description

About This Role The Director Digital Social Media (internally known as Director, Social Media & Content) position leads all aspects of Ace’s national and local (5,000+ stores) digital and social media efforts and assets. It sits squarely at the intersection of strategy, creative and customer obsession to lead how Ace Hardware and our stores show up socially and how our product offering sells through social platforms, both current and emerging. This position requires retail audience understanding and thrives at the intersection of brand and commerce by blending brand storytelling with performance marketing, overseeing a content ecosystem that drives meaningful engagement, builds community, and ultimately drives sales. The role will develop and guide the strategy and execution across social media, content, and emerging platforms with the focus of driving inspiration and sales. What You’ll Do: Lead the strategy for social content and paid social media (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to grow community, deepen engagement, and drive omnichannel traffic. Develop a content calendar that supports seasonal campaigns, unique/innovative products, and retail moments, whi...